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Will a Website Turn You Off or On? One Word Makes All the Difference.
Do you love yourself? Sweet. It’s a great quality. Likewise, it’s great to believe in your company and what your company does well. However, the lessons learned from your self-esteem endeavors have...
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Website Navigation: How to Man the Helm
21 Pointers to Sharpen Your Website: Part 6 Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you...
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Should Your Home Page Contain a Form?
I posed this question on Focus.com. Heard of it? Focus is a very cool site for researching all kinds of stuff. On their “About Us” page they say: Focus is the best way to make better business...
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Copywriting Tips for a More Effective Home Page
Copywriting tips series: 1 A more effective home page. At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most...
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